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Citation flow is particularly useful for SEO professionals and webmasters in determining the value and impact of a website's backlink profile. By examining the citation flow score, they can identify the websites that are linking to their site and assess their quality. High-quality and relevant links from authoritative websites tend to contribute positively to a website's citation flow, indicating its credibility and trustworthiness. Conversely, links from spammy or low-quality websites can have a negative impact and potentially lower the citation flow score. One of the significant advantages of citation flow is its ability to uncover potential link-building opportunities. By analyzing the citation flow of competing websites or top-ranking pages, SEO practitioners can identify influential websites within their niche and target them for outreach and link acquisition. This strategic approach helps in improving a website's citation flow by obtaining high-quality links from relevant and authoritative sources, ultimately enhancing its overall visibility and search engine rankings.

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